La vidéo de Madonna en coulisses dans les magasins Dolce&Gabbana.
Always on store windows: broadcast your emotions
Posted Sep 17, 2010
Text by Delphine Hervieu.
Your emotions to become instantly billboard news… For real, have a say on Dolce&Gabbana‘s instore windows.
Your thoughtful tweets have reached another level, flying and accessible from the street, you can share and share again with people from around the world.
Did you hear about the just revealed Madonna backstage video to be seen only in selected Dolce&Gabbana stores? We went there or may I say, we ran there and understood right away how cool a live window conversation board could be. Surprised by seeing Madonna in costume cleaning the floor, just tell this or write it and read your words on the front window. More… Get to know what others think and start a window debate. Shopping ‘til you drop is now replaced by telling 'til you shop.
A universal digital tool to reach inhabitants of the planet for now but maybe the rest of the universe soon. Who knows, once again The Designers are showing their love for innovations and multimedia platforms. Any tool that helps and fosters communication seems to land first in the hands of Domenico and Stefano. Very easy to use*, you can express yourself from Wi-Fi Hot Spots, use QR codes or simply go for your best friend: your mobile phone. If you felt alone, you have no excuse now to do so… Your current and future mates are at your fingertips. Be ready to converse!
*Enjoy and spread the word from Friday 17th until Tuesday 28th September 2010.
- 3 ways to go:
Wi-Fi Hot Spot: send a message to www.dolcegabbana-always-on.com
QR Code: from your camera connect directly to www.dolcegabbana-always-on.com or open the web page on a mobile phone and type this address.
Mobile phone: send a text message to + 44 7781 481746
- 4 window display spots:
Milan, Via Della Spiga 26, Italy.
London, 6/8 Old Bond Street, UK.
New York, 825 Madison Avenue, USA.
Beverly Hills, 312 North Rodeo Drive, USA.
Source: Swide Magazine by Dolce&Gabbana.