Madonna investit dans un fabricant d'eau de noix de coco.
Published: Jan. 31, 2010 at 4:15 PM
NEW YORK, Jan. 31 (UPI) -- The manager for Madonna says the U.S. pop star is such a fan of coconut water, she invested nearly $1.5 million in a company that makes the drink.
Madonna's manager, Guy Oseary, said the "Material Girl" singer invested in Vita Coco and also convinced a number of other celebrities to also invest in the New York-based company, the New York Post reported Sunday.
Among the celebrities that also purchased stakes in the coconut water manufacturer were film stars Mathew McConaughey and Demi Moore, along with singer Anthony Kiedis of the Red Hot Chili Peppers.
The celebrity investments, along with an investment by Oseary, are estimated to total less than $10 million, but represent a minority stake in Vita Coco.
Oseary said one of the attractive points about the company was its independence, the Post reported.
"The fact that they are saying no to everyone who wants them is pretty cool," he said. "You want to go to the party that no one else is invited to."
Madonna Invests In Juice Company
01 February 2010 12:11
Madonna has invested $1.5 million (£937,000) in a coconut water manufacturer - after falling in love with the drink during her Sticky & Sweet world tour.
The pop superstar, along with her manager Guy Oseary, has snapped up shares of New York-based company Vita Coco, which sells the latest trendy beverage across the U.S.
And the singer and Oseary are so taken with the product - made from the juice of young, green coconuts - they have rounded up stars including Matthew MCConaughey, Demi Moore, and Red Hot Chili Peppers frontman Anthony Kiedis to maker smaller investments.
The Material Girl, who is famed for her strict healthy lifestyle, reportedly made the coconut juice her favourite thirst-quencher while performing her Sticky & Sweet shows last year (09) - and she was keen to get involved with the brand before it hit the mainstream.
Oseary says, "The fact that (the manufacturers) are saying no to everyone who wants them is pretty cool. You want to go to the party that no one else is invited to."
Source: Contactmusic News.