Madonna - MDNA Tour: Interview with event organiser Flash Entertainment

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Madonna - MDNA Tour: Interview avec l'organisateur d'évènements Flash Entertainment.


From Nightlife Features - Time Out Dubai:

Madonna in Abu Dhabi
How Madge will beat the heat (and will she tone it down for UAE?)
By Becky Lucas
Time Out Dubai, 29 May 2012

We remember when we first heard about it. A Time Out colleague, complete with wide ‘I’ve-got-a-secret’ grin, murmuring that someone ‘immense’ was coming to Abu Dhabi; so immense, that no one in the building was supposed to say the artist’s name yet because it was all still very, very, strictly confidential. We knew instantly it could only be one person. Who else lives up to the hype? Well, who, bar perhaps Stevie Wonder, Prince, Metallica or a Beatle, all of whom have graced us with their presence already.
No, it had to be Madonna. It had to be the best-selling female artist of all time. Love her, hate her, shrug your shoulders at her, obsess fanatically over her: the 53-year-old US star has made cultural and artistic history with her chameleon-like image and musical styles. This, along with her knack for enlisting the right co-artists at exactly the right time, and her ability to both flout social codes of acceptability and outrage religious leaders and authoritarians the world over – often during her live tours.
Right now, however, all anyone wants to know about her estimated 50,000-strong two shows is how event organiser Flash is going to keep us all cool, outside, in Abu Dhabi, in June. So here we bring you the inside track on the Madonna shows, direct from the horse’s mouth: aka Lee Charteris, the man who runs Flash Entertainment operations…

So, those ‘H’ words: ‘heat’, ‘humid’, ‘hot’. The weather forecast at time of going to press was a high of 44°C on Sunday June 3. ‘How’ are you going to stop us all going ‘hysterical’?
We’re bringing in a whole series of fans, water and cooling stations. The du Arena [formerly Yas Arena] is not far from the water, so there’s always a fair amount of breeze up there. Misting stations and cooling domes will be in place around the arena, there will be a two-for-one deal on bottles of water (Dhs10 for two), and ice lollies and other cool items will be available at the food stands. Our message is: drink lots of water, dress accordingly and, if you’re coming in a group, make sure you look after each other.’

And what about Madge herself? Fit she may be, but coping with 85 percent humidity while dancing around in five-inch heels would be tricky for a woman half her age…
There will be special air-conditioning units and large fans on stage blowing at the star and her performers throughout the show.’

Didn’t anyone think that putting on an outdoor concert in the UAE June might not be a good idea?
When Madonna announced her world tour, we had the opportunity to book her in June. It was either these dates [or no dates]. So we made the decision to take them. Why would you not want to bring an artist of this stature to the UAE?’

Hear, hear. So that’s temperature tackled; next we want to know what’s going on with all those cranes we saw at the arena when we sailed past last weekend?
We’re installing new grass areas and tarmac roadways. We decided to upgrade the venue’s infrastructure prior to the arrival of the Madonna technicians. Even before the start of the build-up to the concert, there are already about 200 people working on the site.’

How much of the show is micro-managing Madonna organising?
She’s bringing everything, including the kitchen sink. For most concerts the promoter invariably provides the infrastructure (the toilets, the fences, the bars, the barriers – all the bits that make up the workings of the show) and the artist will bring their own musical instruments. Madonna is bringing three 747s full of equipment in the next three days. There will be hundreds of people working at the airport prior to and after the event loading all this stuff on and off planes. That in itself is a gargantuan effort.’

Goodness. Does she carry a lot of spares?
There are allowances for breakages, of course. But when Madonna is out on tour, with all her bells and whistles, the message is that every element of her show is the same in every territory. The show that people see in Abu Dhabi will be identical to the show they would see in New York, London or wherever.’

She’s not been told to tone down her lyrics, dancing or outfits for Abu Dhabi audiences, then?
We don’t talk to artists about these things; we don’t impose on artists what they can and can’t do. That’s the art of the performer.’

So what does Madonna herself have to tell us about her show?It’s a little under two hours long, and the choreography is entirely new,’ the star said recently. ‘I’ve been training to slack-line [a type of balance on a nylon rope] for the tour. There’s a lot of violence. I work out some aggression during the first part of the show, before it gets to the happy part.’ One word: immense.
Madonna, supported by Benny Benassi plays the du Arena in Abu Dhabi on Sunday June 3 and Monday 4. Doors open 7pm, Madonna takes to the stage from approximately 9pm. Keep an eye on timeoutdubai.com for behind-the-scenes shots of the stage and arena, as well as Time Out’s review of the show at her first location, on Thursday May 31.


Ticket details
At time of going to press, tickets were still available for the show on Monday June 4. Sunday June 3 has now sold out: tickets are only available via one of the hotel packages.
General admission (standing): Dhs495
Grandstand (reserved seating): Dhs695
Golden Circle (standing): Dhs1,095
VIP hospitality package: Dhs2,295
Tickets can be purchased online at http://www.thinkflash.ae/, or at Virgin Megastore in Mall of the Emirates, The Dubai Mall and Abu Dhabi Mall.

Why not make a night of it?
Abu Dhabi’s hotels were still falling over themselves to host you at the time of going to press…

Etihad packages
The cheapest deal starts at Dhs775 for one general-admission ticket, plus an overnight stay on Sunday June 3 at either the Grand Millennium Al Wahda, Khalidiya Palace Rayhaan by Rotana, Yas Viceroy Abu Dhabi or the Park Rotana. Golden Circle packages are available from Dhs2,750 for one ticket and a one-night stay at Khalidiya Palace Rayhaan by Rotana or Yas Viceroy.
http://www.etihadairways.com/.

Hilton Abu Dhabi
Deals start at Dhs995 per person sharing, including a one-night stay in a Hilton deluxe room, grandstand ticket to the concert on Sunday June 3 or Monday 4, transportation to and from the concert, late check-out and a buffet breakfast at La Terrazza.
abudhabi.info@hilton.com (02 681 1900).

Radisson Blu Abu Dhabi
Stay overnight from Dhs785 per person (based on triple occupancy), including a general-admission ticket. Additional tickets are available from Dhs495.
www.radissonblu.com/hotel-abudhabi (02 656 2000).


The pre- and post-parties
Celebrate Madge’s appearance for longer.

June 1-2
Allure by Cipriani and 8E Art will host ‘The Entertainment Box’, described as ‘a sensory overload of food, fashion, dancers and performers.’
http://www.ciprianiyasevents.com/.

June 3-4
Allure by Cipriani will host the official Madonna after-parties on both nights, featuring DJ Jojo, DJ CJ and DJ Jad Jazzy Jay, all from Skybar Beirut, spinning nu-disco, funky house, free breaks, hip hop and R&B. Tickets start from Dhs300, on sale now.
http://www.thinkflash.ae/ (800 35274); Allure by Cipriani (02 657 5400).

 

Publié dans Tours

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