Collection 'Material Girl' de Madonna à Macy’s: Premiers croquis.
Today Macy’s released three sketches of Madonna’s “Material Girl” clothing line which will hit store shelves and the retail chain’s web site Macys.com on August 3rd, 2010.
Madonna and and her manager Guy Oseary have formed a company called MG Icon, which will produce the collection of apparel, footwear, handbags, jewelry and fingerless gloves.
The collection will retail from $12 to $40.
- an ad campaign will launch on June 29, 2010
- a celebrity muse is supposed to be involved in the campaign
- a Macys.com/materialgirl site as well as “Material Girl” Facebook and Twitter pages with more imagery and behind-the-scenes video
- a competition run by Macy's for one fan and three friends to meet Madonna in New York in September 2010