Material Girl - Spring Collection 2011: First pics, video and press

Material Girl - Collection Printemps 2011: Premières images, vidéo et presse.

- Material Girl - Spring Collection 2011: First pics

Hey Material Girls!
We are SO excited to share with you the images of our NEW Material Girl- Kelly Osbourne!
“I take so much of my style from Madonna in the ’80s and I really admire how Lola dresses and that she stays true to herself,” Kelly said. “It’s such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola. Material Girl is incredible because it’s high fashion but it is accessible to everyone at Macy’s.”
What do you think!? Which image is your favorite?

Source: Material Girl Collection.
 

Kelly Osbourne for "Material Girl"
Photos: Brooke Nipar/Material Girl.

- Material Girl - Spring Collection 2011: Video

- Material Girl - Spring Collection 2011: The press

EXCLUSIVE: See Kelly Osbourne’s New Material Girl Ads
Feb 23 2011 10:45 AM ET
Kim Peiffer; reporting by Pamela Edwards-Christiani

In her ads as the new face of Madonna and daughter Lourdes Leon’s clothing line, Material Girl, Kelly Osbourne is showing off her colorful side — and both Kelly and Lourdes are talking to PEOPLE about their fashion favorites for the upcoming spring season. “The military jacket. I love that and I put it with a bunch of badges on it to make it my own, too,” Leon said recently, whereas Osbourne points to the accessories. “The shoes–there’s a pair of nude heels that I’m really obsessed with,” Osbourne gushed. “There’s so much stuff in it that’s so me and what I wear. There’s a leopard dress that I get to wear next that I’m excited about. I love prints,” she said. When it comes to clothes for warmer weather, it’s shorts for spring that are all the rage for the girls. “I’m like obsessed with them,” said Lourdes. But one of the greatest things about the line, Osbourne observes, is that it’s accessible to everyone. “There’s not many other companies besides Material Girl that do clothes at an affordable price that are high fashion and [are] what people see in the magazines and can emulate themselves without having to go and spend $1000 on a dress,” she said. And one of the most important aspects of the line for 14 year old Lourdes was making sure that other girls her age could buy great clothes without breaking the bank. “I don’t go out and buy all of these expensive [clothes]…so it’s good for my friends. It’s good for everybody and it’s good clothing, too.” Shop the line only at Macy’s and macys.com, and read more from Lourdes Leon and Kelly Osbourne in this week’s issue of PEOPLE!

Source: People.

PICS: Kelly Osbourne Flashes Bra for Madonna’s Material Girl Line!
Wednesday – February 23, 2011 – 12:16pm

Kelly Osbourne proves she knows how to strike a pose and, well, "Vogue" in the first modeling shots for the Material Girl clothing line -- designed by Madonna and her teenage daughter Lourdes, 14.
The ads, which debut in fashion mags' April issues, were shot in NYC's East Village neighborhood at such iconic spots as Lit Lounge and Mars Bar.
"It's such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola," Osbourne said of the gig. "Material Girl is incredible because it's high fashion but it's also accessible to anyone who shops at Macy's."
The Fashion Police co-host, 26, added that she's adapted her own personal style: "I take so much of my style from Madonna in the 80s and I really admire how Lola dresses and that she stays true to herself."
For her part, Madonna, 52, seems equally smitten with Osbourne's look. "Kelly represents a true Material Girl," she said. "She is edgy, cool and has a unique sense of style that Lola and I love."

Source: UsMagazine.

Kelly Osbourne is Madonna's new Material Girl
February 23, 2011 4:36 PM
Posted by Joyce Lee

(CBS) - Kelly Osbourne has officially replaced Taylor Momsen as the new celebrity muse of Madonna and daughter Lourdes' "Material Girl" fashion line.
The new ad campaign, shot by fashion photographer Brooke Nipar, features Osbourne posing in NYC's East Village neighborhood, including iconic venues Lit Lounge and Mars Bar.
"It's such an honor to be a part of this campaign and it was an amazing experience to work with Madonna and Lola," the 26-year-old "Fashion Police" host said.
"I take so much of my style from Madonna in the '80s and I really admire how Lola dresses and that she stays true to herself,"  the former "Dancing with the Stars" contestant adds.
Madonna had equally nice things to say  about Osbourne, who is the daughter of heavy metal legend Ozzy Osbourne and "The Talk" co-host Sharon Osbourne.
"Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love."
The adverts will debut in April issues of fashion and lifestyle magazines including Seventeen, Teen Vogue and Cosmopolitan, in stores, on outdoor billboards  and online at macys.com.

Source: CBS News.

The Lola and Kelly Show
by David Lipke
Posted Wednesday February 23, 2011
From WWD Issue 02/23/2011 WWDStyle Issue 02/23/2011

Madonna and daughter Lourdes Leon have called on Kelly Osbourne for their Material Girl line.
On a crisp, cold school day in New York City in mid-January, Lourdes “Lola” Leon is hanging out with a group of boozy afternoon barflies at a succession of seedy East Village bars.

Source: WWD.

Kelly Osbourne and Lourdes