La presse sur Madonna engageant Rihanna pour la pub de l'eau de Coco de Vita Coco.
Madonna Hires Rihanna As Drinks Spokeswoman
11 May 2011 16:11
Madonna has hired pop star Rihanna as the face of her coconut water drinks company.
The pop legend is a leading investor in the Vita Coco brand, along with Red Hot Chili Peppers frontman Anthony Kiedis, and she has now asked the Umbrella hitmaker to be the face of the drink.
A statement from Madonna reads, "Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team, " while Rihanna adds, "I love Vita Coco. It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”
Rihanna Named Face Of Madonna’s Vita Coco Coconut Water
May 11, 2011 By TJ
Rihanna has been named the face of Madonna‘s coconut water brand, Vita Coco, the company announced in a press release today.
Along with releasing a shot of the pop star enjoying the drink on the beach, Vita Coco released statements from Madonna and Rihanna, who are both thrilled about the new partnership.
“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” Madonna said.
“I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” Rihanna said.
Drink to that!
Source: Neon Limelight.
Madonna, Rihanna Team Up for Coconut Water Campaign
by Keith Caulfield, L.A. | May 11, 2011 1:30 EDT
Madonna and Rihanna are the latest superstar divas to team up for a new project -- but instead of working together on a new single or remix, the pair has joined forces to sell coconut water.
The Vita Coco brand of coconut water, of which Madonna is an investor, will feature the Barbados-born Rihanna in its national advertising campaign launching this summer.
"Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team," says Madonna in a statement. Rihanna adds, "I love Vita Coco! It's real coconut water from hand-picked coconuts. It's delicious and so good for you!"
Rihanna recently paired with another pop star, Britney Spears, for the remix to her hit single "S&M," while the music video to "California King Bed" premiered on Monday (May 9). Meanwhile, Madonna is completing work on the feature-length film "W.E.," which she directed, due out later this year.
Rihanna for Vita Coco