La presse sur le lancement de "Material Girl" de Madonna.
Madonna’s "Material Girl" Launches
"Material Girl" debuts at Macy's on State Street
By KIM PEIFFER
Updated 7:45 AM CDT, Tue, Aug 3, 2010
First Published: Aug 2, 2010 6:00 PM CDT
She was an icon in the '80s, so who's to say the Madonna can't do the same in the '10s?
Madge's teen clothing line launches Tuesday and that means dance parties will ensue -- literally.
"Material Girl," a collaboration of designs created by Madonna and her daughter Lola (Lourdes), will be sold exclusively at Macys starting and includes a back-to-school apparel collection, followed by a launch in multiple categories including footwear, handbags and jewelry.
If you want first dibs on the collection, head to Macy's State Street location Tuesday at 10 a.m. The first 200 customers score $10 gift cards and Material Girl bandeau tops (um, no word on what those actually look like).
From what we can imagine from past Madonna concerts, the entire store will be full of screaming teens. But the party doesn’t end after the bandeau tops. Stick around, because at 11 a.m., a DJ will start cranking out the tunes and give away three tees autographed by Made herself, and at 5:30 p.m., a straight up dance party ensues.
Now if only Justin Bieber were present, these teens could really have a field day.
Source: NBC Chicago.
Madonna's Clothing Line Is 'Underwhelming,' Says Celebrity Stylist Phillip Bloch
By Allison McGevna
Published August 03, 2010
Pop icon Madonna seems to have conquered every possible entertainment industry in her decades-long career, so it's no surprise that she is trying her hand at designing a line for young women. But while she may be known as a music pioneer, experts tell us her talents as a designer leave something to be desired.
Fox411.com spoke with celebrity stylist and author of "The Shopping Diet" Phillip Bloch, who predicted that the line would be commercially successful, but said he was left feeling slightly "underwhelmed" by the designs.
"The name of the line is fantastic and I think it will sell," Bloch, who has dressed Halle Berry, Mariah Carey and Sandra Bullock, told Fox411. "There are some good pieces but it's a bit one-note. She did not give us what we thought we were going to get when the line was announced."
Bloch added that the line, which is available at Macy's this week, is cute casual wear, but does not have a uniquely Madonna feel.
"I thought we would see versions of some of her older iconic looks," he said. "I'm surprised Madonna's collection is not more Madonna. It's slightly reminiscent of her "Desperately Seeking Susan" years, but it is very middle of the road, which is interesting for someone who is known for constantly pushing the envelope."
The line, co-designed by her teen daughter Lourdes, features "Gossip Girl" star Taylor Momsen as the celebrity model. But with the target audience appearing to be teenagers, Bloch said the line was very age appropriate and was not overly sexual in any way.
According to Bloch, the target audience was a smart move, since most 30-somethings are past the point of "wanting to dress like Madonna in the Material Girl years."
Still, the line doesn't come without any controversy, with Momsen, 17, coming under fire in recent weeks for talking about sex toys.
But controversy aside, Bloch did say there were a few pieces he liked, including a studded leather jacket. But while he said the line was "good" in it's production value, the design component would have benefited from a more cohesive feel or standout pieces, like T-shirts with some of her famous lyrics.
Source: FOX News.
Madonna Wants To "Dress You Up"
Aug 3, 2010 3:42 pm US/Eastern
CBS4's Lisa Cilli contributed to this report.
MIAMI (CBS4) - Another superstar celebrity is diving into the fashion world Entertainment icon Madonna wants girls to "strike a pose" in her new clothing line.
Madonna launched her new clothing line for tweens Tuesday just in time for back-to-school shopping.
The Material Girl Collection is a collaboration of designs between Madonna and her daughter Lourdes "Lola" Ciccone Leon who is 13 years old.
Eager fans and fashionistas who wanted to be the first to purchase the clothes danced to Madonna songs of the 80s at the Dadeland Mall Macy's as the store celebrated the launch of the new Material Girl clothing line.
"I'd wear it like everywhere, every night to bed, I don't even care, I love it," said shopper Alexdra Cernuda.
Madonna is a legendary fashion icon. Who can forget her famous bustiers. Well, they're back.
"There's a lot of vintage Madonna in this line, but there is also a lot of Lourdes' younger influence and its' great to see it all mesh together," said Dori Robau of Macy's.
The fashion forward apparel combine Madonna signature style from the 80s with more current trends like camoflage and plaid.
"It's kind of cool to make the connection over the generations," said one mother and daughter.
In addition to a tiered tulle miniskirt and a body-hugging lace dress, the collection includes cargo shorts, blazers, print dresses, skinny jeans, tops and an assortment of leggings. Accessories include metal chains, faux pearls and small studded handbags. To add the "wow" factor, there's a studded leather biker jacket retailing for $80.00. There's also ballet flats in floral and snake prints, combat boots and some flat laced oxfords included in the line.
The collection is all about layering and bringing together the feminine and the edgy and it's not expensive.
"It actually ranges in price from twelve to forty dollars," said Robau.
The Material Girl Collection is available at Macy's locations and online.