Vita Coco en vol avec JetBlue.
By JULIE EARLE LEVINE
Last Updated: 12:34 AM, September 1, 2010
Posted: 12:34 AM, September 1, 2010
Vita Coco, the New York-based coconut water company that counts Madonna as an investor, is ramping up its marketing efforts and will roll out a campaign with JetBlue.
Vita Coco has a new in-flight commercial that will be shown to passengers, who will also be offered a Vita Coco as a complimentary beverage starting in September. The company figures the commercial, will increase the brand's lead in the market.