Alex Rodriguez dans des pubs pour Vita Coco de Madonna cet été.

Official Press Release - Communiqué Officiel de Presse

Alex Rodriguez Turns to Vita Coco as His Hydration Drink of Choice
One of Baseball’s Biggest Names Signs on as the New Face of Vita Coco
June 08, 2011 08:05 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest growing beverage brands in the U.S., announced that Alex Rodriguez (A-Rod), a long time fan of the brand, will be featured in Vita Coco’s advertising campaign launching in New York this summer – showcasing to consumers Vita Coco’s growing popularity as the hydrating drink of choice among athletes.
“The appeal of the Vita Coco brand continues to astound us,” says Michael Kirban, co-founder and CEO of Vita Coco, “and we’re thrilled to have one of baseball’s greatest onboard. A-Rod has a unique connection to his fans and this campaign is only going to strengthen consumers’ connection with the Vita Coco brand.”
Vita Coco, which is Never from Concentrate and contains the five essential electrolytes, 15 times the potassium of a traditional sports drink and 100 percent of the daily requirement of vitamin C, delivers super-hydrating functionality with every sip. A-Rod prefers all-natural Vita Coco as an alternative to artificial sports drinks – its super-hydrating effects help him perform at his best on and off the baseball field.
"My trainer suggested I try Vita Coco because of all the electrolytes and potassium, and now I drink it every day,” says Alex Rodriguez. “The stuff really works."
As part of A-Rod’s partnership with the brand, the star athlete will appear in Vita Coco’s newest ad campaign launching this July in the New York market. The campaign will activate through out-of-home, radio and digital platforms, and coincides with Rihanna’s national advertising campaign for Vita Coco, also to be released this summer. Following Rihanna, A-Rod is the newest addition to the long list of celebrity fans of Vita Coco, including Madonna, Matthew McConaughey and Demi Moore.
“Research has found that natural coconut water hydrates as effectively as the leading sports drink, with significantly lower sodium (30 mg/8.5 ounces vs. 110 mg/8 ounces), fewer calories, less sugar, and much more potassium,” said Dr. Douglas Kalman, Sports Nutritionist, Florida International University and a Director in the Nutrition and Endocrinology Division at Miami Research Associates. “In a sodium rich culture, Vita Coco is the healthier, all-natural choice to hydrate the sporting body”.

About Vita Coco:
Vita Coco® is the brand that started America’s craze for fresh coconut water. In the U.S. Vita Coco is sold at over 20,000 retailers including Whole Foods Market, GNC, Kroger, Publix, Ralph’s, Stop & Shop/Giant, Costco select Wal-Mart stores and many chain and independent groceries. It is also sold in most major U.S. airports and university campuses, as well as online at Amazon.com.
Award-winning Vita Coco, which counts Madonna, Demi Moore and Matthew McConaughey amongst its investors, is one of the most sought-after products in the beverage aisle.
Available in six great tasting flavors - Pure, Açaí & Pomegranate, Tangerine, Passion Fruit, Pineapple and Peach & Mango - Vita Coco was founded in 2004 and is based in New York City.
For more information about Vita Coco and its role in summer hydration, visit www.vitacoco.com/mediacenter or www.vitacoco.com.

Source: Business Wire.

Alex Rodriguez Is Cuckoo For Coconut Water (And It's All Madonna's Fault)
Posted 16 hrs ago by Ellen Thompson

Never underestimate the power of Madonna.
While Yankees third baseman Alex Rodriguez hasn't dated the pop icon since, let's see...Kate Hudson, Cameron Diaz...three years now, it looks like she still has a hold on him. Well, when it comes to his preference in tropical beverages, at least.
It turns out A-Rod can't get enough of the stuff.  So much so that the guy's found himself switch-hitting on endorsement deals. According to the Post, the ballplayer has been an investor in Zico coconut water for more than two years, but came out yesterday endorsing its competitor Vita Coco. (Can't really blame him: Coconut water is the crack of the juice world.)
"Since Zico changed their formula to concentrate, I felt that the taste and functionality was compromised and that's when I started to only drink Vita Coco," Rodriguez said in a statement. "I love the taste and purity of Vita Coco."
Oh, and it just so happens Madonna is an investor in Vita Coco. So for all we know, she could've been switching out A-Rod's Zico with Vita Coco the entire time they were dating. And before he knew it, he had developed that taste for the sweet, sweet nectar.

Source: Clutch Blob/MTV.

Coconut water brand Zico calls Alex Rodriguez nuts for appearing in ads for rival Vita Coco
A-Rod plays on both sides
Last Updated: 2:20 AM, June 9, 2011
Posted: 1:21 AM, June 9, 2011

Alex Rodriguez looked like a nut yesterday after backing two rival coconut water brands. "My trainer suggested I try Vita Coco because of all the electrolytes and potassium," said A-Rod in a statement announcing he'll appear in ads for Vita Coco. "Now I drink it every day." But A-Rod has been an investor in Vita Coco's competitor, Zico, for more than two years, according to Zico CEO Mark Rampolla. He only learned that A-Rod had struck a deal to promote his rival when a Vita Coco press release went out yesterday. "I was definitely surprised," said Rampolla. He wouldn't disclose the size of Rodriguez's investment, except to say, "At his level, it's not a make-or-break [amount], but most people would love to be able to make an investment like that." A-Rod's manager, Guy Oseary, and his ex, Madonna, are both investors in Vita Coco. Rampolla said he would be "happy to give A-Rod his money back." But one source familiar with A-Rod's move said, "It's like betting against your own team." Oseary didn't get back to us. A-Rod's rep declined to comment.

Source: NYPOST.
 

Alex Rodriguez joins Vita Coco as the new face of the brand.

Campagne D&G de Madonna: nouvel inédit.

La presse sur Madonna engageant Rihanna pour la pub de l'eau de Coco de Vita Coco.

Madonna Hires Rihanna As Drinks Spokeswoman
11 May 2011 16:11

Madonna has hired pop star Rihanna as the face of her coconut water drinks company.
The pop legend is a leading investor in the Vita Coco brand, along with Red Hot Chili Peppers frontman Anthony Kiedis, and she has now asked the Umbrella hitmaker to be the face of the drink.
A statement from Madonna reads, "Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team, " while Rihanna adds, "I love Vita Coco. It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!”

Source: Contactmusic.

Rihanna Named Face Of Madonna’s Vita Coco Coconut Water
May 11, 2011 By TJ
via ONTD

Rihanna has been named the face of Madonna‘s coconut water brand, Vita Coco, the company announced in a press release today.
Along with releasing a shot of the pop star enjoying the drink on the beach, Vita Coco released statements from Madonna and Rihanna, who are both thrilled about the new partnership.
“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” Madonna said.
“I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” Rihanna said.
Drink to that!

Source: Neon Limelight.

Madonna, Rihanna Team Up for Coconut Water Campaign
by Keith Caulfield, L.A. | May 11, 2011 1:30 EDT

Madonna and Rihanna are the latest superstar divas to team up for a new project -- but instead of working together on a new single or remix, the pair has joined forces to sell coconut water.
The Vita Coco brand of coconut water, of which Madonna is an investor, will feature the Barbados-born Rihanna in its national advertising campaign launching this summer.
"Rihanna is a natural fit for the Vita Coco brand and I'm so happy to have her on the team," says Madonna in a statement. Rihanna adds, "I love Vita Coco! It's real coconut water from hand-picked coconuts. It's delicious and so good for you!"
Rihanna recently paired with another pop star, Britney Spears, for the remix to her hit single "S&M," while the music video to "California King Bed" premiered on Monday (May 9). Meanwhile, Madonna is completing work on the feature-length film "W.E.," which she directed, due out later this year.

Source: Billboard.

Rihanna for Vita Coco

Madonna n'est plus l'égérie de D&G.

Published: Nov. 13, 2010 at 1:14 PM

NEW YORK, Nov. 13 (UPI) -- Fashion house Dolce & Gabbana has dropped Madonna as a model for its spring 2011 campaign in favor of Victoria's Secret models.
The Michigan-born pop star had fronted the Italian brand's sexy campaigns for two seasons.
Victoria's Secret models Izabel Goulart, Alessandra Ambrosio, Maryna Linchuk and Isabeli Fontana shot the spring 2011 ad campaign with photographer Steven Klein on Thursday, New York magazine reported. Three of them had walked the Victoria's Secret runway just the night before.
D&G's spring/summer 2010 campaign featured black and white images of Madonna playing a fantasy housewife -- making dinner, eating pasta and rinsing plates while wearing glamorous dresses. The photos reportedly were inspired by Italian neo-realist films.
"To have Madonna in our campaign is a dream come true," designers Domenico Dolce and Stefano Gabbana told Vanity Fair's Italian edition in December 2009.

Source: UPI.

Madonna - Pub rare de Max Factor.

Comment photoshop a donné à Madonna un teint immaculé.

By Jonathon Moran / The Sunday Telegraph / October 03, 2010 12:00AM

- Untouched Madonna ad shots leaked
- Skin looks blotchy, veins are protruding
- Experts say photoshop job took two days

THE camera might not lie but photoshop certainly can.
Squeezing into a low-cut black bodysuit and posing as a sexy housewife, Madonna is one hot mama, rolling back some of her 52 years. But her flawless skin and buxom chest is an illusion, with untouched photos from her new campaign for Dolce & Gabbana, revealing her true age.
The "before" shot, leaked on the internet, shows the Material Girl appearing blotchy and tired, with veins protruding from her lower arms and biceps.
It also been claimed that she wore sunglasses for some photos to hide the telltale signs of ageing.
Photoshop experts say it would have taken two days to smooth her skin and remove every blemish.
Madonna appears to have been plumped up in the new black-and-white images, adding weight to her petite and muscular frame.
In other shots from the Dolce & Gabbana campaign, Madonna is seen scrubbing the floor on all fours and crawling around on a bed. She also wears a large diamond crucifix -- in an echo of her 1980s video Like A Prayer.
Louis Vuitton also used computer trickery on Madonna in a campaign earlier this year.

Source: News.com.au.

Before . . . a leaked, untouched photo of Madonna from her ad shoot for Dolce & Gabanna.


After . . . Madonna's skin is youthful and smooth in the official picture / Dolce & Gabanna.

La déesse domestique Madonna nettoie le sol pour Dolce & Gabbana.

By Elizabeth Snead
October 1, 2010 1:24 PM ET

Madonna as Domestic Goddess?
We're gonna go out on a limb and suggest that this is probably the first time in her life that Madonna has gotten down on all fours -- in full hair and makup, wearing sexy black lingerie -- to scrub floors.
But since this is a behind-the-scenes teaser for her new international Dolce & Gabbana advertising campaign, we know she's earning way more than minimum wage for this elbow grease workout.
Does she do windows too?  Perhaps for the right price.
Somehow the subservient position isn't the most flattering to Madge.
Is this sexy, sexist or just plain stupid? We can't decide. You?

Source: The Dish Rag - Zap2it.

La vidéo de Madonna en coulisses dans les magasins Dolce&Gabbana.

Always on store windows: broadcast your emotions
Posted Sep 17, 2010
Text by Delphine Hervieu.

Dolce&Gabbana-Always-On
http://www.dolcegabbana-always-on.com/

Your emotions to become instantly billboard news… For real, have a say on Dolce&Gabbana‘s instore windows.
Your thoughtful tweets have reached another level, flying and accessible from the street, you can share and share again with people from around the world.
Did you hear about the just revealed Madonna backstage video to be seen only in selected Dolce&Gabbana stores? We went there or may I say, we ran there and understood right away how cool a live window conversation board could be. Surprised by seeing Madonna in costume cleaning the floor, just tell this or write it and read your words on the front window. More… Get to know what others think and start a window debate. Shopping ‘til you drop is now replaced by telling 'til you shop.
A universal digital tool to reach inhabitants of the planet for now but maybe the rest of the universe soon. Who knows, once again The Designers are showing their love for innovations and multimedia platforms. Any tool that helps and fosters communication seems to land first in the hands of Domenico and Stefano. Very easy to use*, you can express yourself from Wi-Fi Hot Spots, use QR codes or simply go for your best friend: your mobile phone. If you felt alone, you have no excuse now to do so… Your current and future mates are at your fingertips. Be ready to converse!

*Enjoy and spread the word from Friday 17th until Tuesday 28th September 2010.

- 3 ways to go:
Wi-Fi Hot Spot: send a message to www.dolcegabbana-always-on.com
QR Code: from your camera connect directly to www.dolcegabbana-always-on.com or open the web page on a mobile phone and type this address.
Mobile phone: send a text message to + 44 7781 481746

- 4 window display spots:
Milan, Via Della Spiga 26, Italy.
London, 6/8 Old Bond Street, UK.
New York, 825 Madison Avenue, USA.
Beverly Hills, 312 North Rodeo Drive, USA.

Source: Swide Magazine by Dolce&Gabbana.

Vita Coco en vol avec JetBlue.

By JULIE EARLE LEVINE
Last Updated: 12:34 AM, September 1, 2010
Posted: 12:34 AM, September 1, 2010

Vita Coco, the New York-based coconut water company that counts Madonna as an investor, is ramping up its marketing efforts and will roll out a campaign with JetBlue.
Vita Coco has a new in-flight commercial that will be shown to passengers, who will also be offered a Vita Coco as a complimentary beverage starting in September. The company figures the commercial, will increase the brand's lead in the market.

Source: NYPOST.